The Beginning Of A Brand

I first met Tommy Litle in third grade football; he came to practice on Halloween wearing a Stewie Griffin costume that was handmade by his mom. It seemed like Tom and I were the only ones having fun with it so we stuck together through that season. After that I forgot about Tom, there was no social media, and we didn’t have cell phones so we never stayed in touch. Gordon Cummings was a friend I met in 2012 at my friend’s little league baseball game. Everyone told me he was so smooth at hockey that he got recruited by a private middle school. We hung out through mutual friends and we were friendly but I always thought he was a meathead hockey kid so I didn’t really think he was anything special. He would come home on the weekends with this blonde kid from school and they would hang out downtown Newburyport so I would see them around. It wasn’t until one night when his friend started messing with all the TVs in some pizza place to aggravate the workers, that I started to become closer with the two of them. We were laughing for so long just watching the reactions of the people eating there. I felt like I had found the kids that just understood my sense of humor. I came to find out that Gordon's bleached haired friend was also my old football buddy, Tommy. As we hung out we grew closer together and built crazy memories that sound like stories your dad told you about the 80’s. We didn’t even know that we had picked up right where we left off. They had one more kid to complete their madness, Jonathan. Along with them and my childhood best friends, Eli and Bradley, I created a brand with community and culture. The character of the brand goes hand in hand with the personalities of my crazy friends, and the name pays tribute to the street we spent years on, Bayne Lane. Tommy's house, the place we attempted photography, fashion design, music, and finally streetwear, was being sold, and he was moving to California. Nobody was like the Bayne Lane gang, and nobody ever will be. These were the guys that would give me the clothes off their back, they taught me to keep my circle small. Today Gordon's pursuing his hockey dreams at Tilton, Jon is going to school in Beverly, and I’m in Newburyport with Eli and Bradley holding down our home city.

Our time is over at Bayne Lane, but our brotherhood will last a lifetime. We just want to show the world what clothing means to us, and find people that are unique like us. We wanted the brand represents us as a collective. Now, our ideas are produced in a factory and we are able to share them across the globe. Bayne Lane, a brand by Tristan Cassidy, from Boston to the world.

Tristan Cassidy